{"id":75,"date":"2019-06-29T21:12:12","date_gmt":"2019-06-29T21:12:12","guid":{"rendered":"http:\/\/debian.local\/wordpress\/?page_id=75"},"modified":"2024-04-27T21:13:51","modified_gmt":"2024-04-27T21:13:51","slug":"shoppermarketing","status":"publish","type":"page","link":"https:\/\/ame-design.de\/index.php\/startseite\/shoppermarketing\/","title":{"rendered":"Shoppermarketing"},"content":{"rendered":"\n<p>Auch ein gutes Produkt hat einen ersten Eindruck.&nbsp;<\/p>\n\n\n\n<p>Im Supermarkt findet st\u00e4ndig ein kleiner, leiser Krieg statt. Der Krieg um die Aufmerksamkeit des Shoppers. Dazu braucht es keine pl\u00e4rrenden Lautsprecher und Aktionsdarsteller in Pl\u00fcschkost\u00fcmen: gefochten wird \u00fcber Papier, Pappe und strategische Positionen des Werbematerials in den G\u00e4ngen. Machen wir im Handel auf die ansprechendste Weise auf uns aufmerksam: mit Aufstellern, Wobblern, Kartonagen &#8211; geschm\u00fcckt mit Einf\u00e4llen des Grafikdesigns von A.ME DESIGN. Der Griff zum Produkt f\u00e4llt dadurch so viel leichter. Und dazu m\u00fcssen wir uns von anderen Bem\u00fchungen, Aufmerksamkeit zu erhaschen, wohltuend und ohne Verdruss zu erzeugen absetzen. Shoppermarketing vom Profi-Grafikdesign, das will eine Handlungskette ausl\u00f6sen: (1) den Kunden zum Anhalten bringen, (2) zum Zugreifen und Begutachten veranlassen, und (3) soll er selbstverst\u00e4ndlich den Artikel mitnehmen; also kaufen. Ohne Einwirken durch gekonntes Design will das schlecht gelingen. Namhafte Marken, von denen jeder schon mal geh\u00f6rt haben d\u00fcrfte \u2013 Coca-Cola, Warsteiner, Fanta &#8211;&nbsp; konnten schon von meiner Arbeit im Shoppermarketing \u00fcberzeugt werden. Sind Sie der N\u00e4chste?<\/p>\n\n\n<style type=\"text\/css\">\n#foogallery-gallery-1035.fg-masonry { --fg-gutter: 20px; }<\/style>\n\t\t\t<div class=\"foogallery foogallery-container foogallery-masonry foogallery-lightbox-foobox fg-center fg-masonry fg-ready fg-light fg-shadow-outline fg-loading-default fg-loaded-fade-in fg-caption-hover fg-hover-fade fg-hover-zoom fg-col2\" id=\"foogallery-gallery-1035\" data-foogallery=\"{&quot;item&quot;:{&quot;showCaptionTitle&quot;:true,&quot;showCaptionDescription&quot;:true},&quot;lazy&quot;:true}\" style=\"--fg-title-line-clamp: 0; --fg-description-line-clamp: 0;\" >\n\t\t<div class=\"fg-column-width\"><\/div>\n\t<div class=\"fg-gutter-width\"><\/div>\n\t\t<div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ame-design.de\/wp-content\/uploads\/2019\/06\/mockup_schuette_cary.jpg\" data-caption-title=\"POS-Display\" data-attachment-id=\"951\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" alt=\"Grafikdesign POS-Display\" title=\"POS-Display\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_schuette_cary\/4064629342.jpg\" data-srcset-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_schuette_cary\/106294894.jpg 2x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_schuette_cary\/2139521335.jpg 3x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_schuette_cary\/2341879047.jpg 4x\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">POS-Display<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ame-design.de\/wp-content\/uploads\/2019\/06\/mockup_key-visual_cary.jpg\" data-caption-title=\"Key Visual\" data-attachment-id=\"945\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" alt=\"Grafikdesign Key Visual\" title=\"Key Visual\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_key-visual_cary\/1203434185.jpg\" data-srcset-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_key-visual_cary\/1512820621.jpg 2x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_key-visual_cary\/3965660298.jpg 3x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_key-visual_cary\/4056814030.jpg 4x\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Key Visual<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ame-design.de\/wp-content\/uploads\/2019\/06\/mockup_messestand-quirmbach.jpg\" data-caption-title=\"Messestand\" data-attachment-id=\"1142\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" title=\"Messestand\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_messestand-quirmbach\/2166459859.jpg\" data-srcset-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_messestand-quirmbach\/1566248828.jpg 2x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_messestand-quirmbach\/178534306.jpg 3x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/mockup_messestand-quirmbach\/3604919565.jpg 4x\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Messestand<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><div class=\"fg-item fg-type-image fg-idle\"><figure class=\"fg-item-inner\"><a href=\"https:\/\/ame-design.de\/wp-content\/uploads\/2019\/06\/weeco_messestand_foto.jpg\" data-caption-title=\"Messestand\" data-attachment-id=\"1095\" data-type=\"image\" class=\"fg-thumb\"><span class=\"fg-image-wrap\"><img decoding=\"async\" alt=\"Grafikdesign Messestand\" title=\"Messestand\" width=\"150\" height=\"150\" class=\"skip-lazy fg-image\" data-src-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/weeco_messestand_foto\/4065740251.jpg\" data-srcset-fg=\"https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/weeco_messestand_foto\/4022827167.jpg 2x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/weeco_messestand_foto\/1504943000.jpg 3x,https:\/\/ame-design.de\/wp-content\/uploads\/cache\/2019\/06\/weeco_messestand_foto\/1143121628.jpg 4x\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22150%22%20height%3D%22150%22%20viewBox%3D%220%200%20150%20150%22%3E%3C%2Fsvg%3E\" loading=\"eager\"><\/span><span class=\"fg-image-overlay\"><\/span><\/a><figcaption class=\"fg-caption\"><div class=\"fg-caption-inner\"><div class=\"fg-caption-title\">Messestand<\/div><\/div><\/figcaption><\/figure><div class=\"fg-loader\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Auch ein gutes Produkt hat einen ersten Eindruck.&nbsp; Im Supermarkt findet st\u00e4ndig ein kleiner, leiser Krieg statt. Der Krieg um die Aufmerksamkeit des Shoppers. Dazu braucht es keine pl\u00e4rrenden Lautsprecher und Aktionsdarsteller in Pl\u00fcschkost\u00fcmen: gefochten wird \u00fcber Papier, Pappe und [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":422,"parent":12,"menu_order":60,"comment_status":"closed","ping_status":"closed","template":"page-templates\/single-service.php","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-75","page","type-page","status-publish","has-post-thumbnail","hentry","clearfix"],"_links":{"self":[{"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":6,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":1152,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/pages\/75\/revisions\/1152"}],"up":[{"embeddable":true,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/pages\/12"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/media\/422"}],"wp:attachment":[{"href":"https:\/\/ame-design.de\/index.php\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}